Color plays a vital role in printed design as it can have a significant impact on the overall look and feel of the design. The use of color can affect the mood, emotion, and perception of the viewer, as well as communicate important messages and ideas. Here are some of the key roles that color plays in printed design:

1) Attracting attention: Color is often used to make a design stand out and grab the viewer’s attention. A bold, vibrant color scheme can draw the eye and make a design more memorable.

2) Creating contrast: Color can be used to create contrast between different elements of a design. This can help to highlight important information or create a more dynamic composition.

3) Communicating meaning: Different colors can be associated with different meanings, and designers can use this to their advantage. For example, red can convey passion or danger, while blue can be calming or professional.

4) Establishing branding: Color can be a powerful tool in establishing a brand identity. By consistently using the same colors in all branding materials, a company can create a recognizable and memorable image.

5) Enhancing readability: The use of color can help to make text and other important information more readable by increasing contrast and drawing the eye to key points.

Overall, the careful use of color in printed design can help to create a visually appealing and effective piece that engages and communicates with the viewer.

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